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Instead of using Google Analytics for keyword research, Google Search Console is the best tool for finding the search terms or queries people use on Google to find your website. You can’t use Google Analytics itself for keyword rankings, as it doesn’t show any of that data for privacy reasons. How to See the Google Keyword Analytics for Your Site By creating more useful, high quality content around a keyword your site is already seeing a high rank and traffic for, you can further boost your search engine rankings and organic traffic. Or, you can find new keywords for your website that’ll give you fresh content ideas. That boosts your rankings and traffic even more!

When you know the real keywords people use to find your site, you can add those keywords to WordPress. If they don’t match, you can get ideas for how to improve and make your site more SEO-friendly. If your site’s top Google search keywords match your targeted keywords, it shows that your SEO strategies are working. You can also see how your SEO efforts are paying off by comparing your targeted keywords with the actual keywords your site is bringing in traffic for. When you can see which search terms send you the most organic traffic, you’ll gain insight into your site’s ranking and performance on search engines. MonsterInsights is the best WordPress Analytics plugin.